Collaborating with various teams (strategy, design, marketing, product marketing, engineering, development, and more), I've written website copy designed to connect with customers while achieving company goals.
Informs utility customers of new card fees and payment maximums, highlights when and why changes are happening, and their alternative payment options.
Educates customers and stakeholders about DTE's Distribution System Plan, which outlines the energy company's investment strategy and future work to update the grid.
Open Arms is a food bank in Gilbert, Arizona that needed a website to help boost online donations.
Homepage
“What We Do” page
“Donate” page
A maker of sound-based security systems, Sonitrol of Lexington needed a website that educated customers on their services and set them apart from the competition.
Owned by Sonitrol of Lexington, Sonitrol of Northeast Florida needed a one-page website that highlighted their services and attracted local customers.