Ball State University | Muncie, Ind.
B.S. in Advertising • Minor in Marketing
Honors College • Graduated Cum Laude
CommOps Global Content team (Customer Support) • Phoenix, AZ
Global Content Editor • Mar. 2023 – Apr. 2025
Standardized best practices and processes for creating and editing support content, improving readability and usability through up-to-date instructions, information architecture, and user-friendly navigation.
Reduced content guidelines site architecture by nearly 75% by auditing and consolidating 3 sets of support content style guides, and documented new learnings for team resources to create a comprehensive set of support content best practices
Presented rationales, strategies, and business justification to cross-functional teams for transforming existing content to structured content to ensure compatibility with generative AI instances, coordinating activities across levels of leadership to ensure efficiency and productivity throughout all project stages
Maintained 10 AI tool platform instances used to drive automation across content creation processes, validating more than 1,000 terms used by global content creators to ensure compatibility with internal brand guidelines and regional teams
Senior Content Editor • Nov. 2021 – Mar. 2023
Edited customer-facing support content to ensure it followed Uber brand standards and content design guidelines, tailoring content strategies to the customer journey
Created content design guidelines for automation workflows, collaborating with design and product teams on content trends, layouts, and methodologies
Lead A/B testing experiments and other initiatives to help boost content quality (improve metrics, tone and voice, etc.)
Mentored junior content creators by hosting training sessions to ensure consistency with various brand guidelines and Uber’s tone and voice
Senior Content Specialist • Feb. 2021 – Nov. 2021
Designed content for self-service workflow screens, improving engagement through unified best practices
Adapted content strategy to stakeholder feedback, performance data, and analytics insights—ensuring content maintained quality while aligning with business goals and following localization, legal, and accessibility standards
Managed content updates for the Uber for Business Help Center’s migration to the in-house content management system, consolidating help articles and web pages to enable enhanced data analytics, efficient feature improvements, and accessible region-specific content
Content Specialist • Nov. 2018 – Feb. 2021
Converted complex ideas from technical documents (PRDs/ERDs) into clear, concise internal and external support content (Help Center articles, reply templates for support agents, onboarding workflows) for various business and persona types (B2C, B2B, safety, etc.)
Recommended content strategy based on content audits and published content in CMS, assessing content to ensure proper formatting
Rocket Media • Content team • Gilbert, AZ • Dec. 2017 – Nov. 2018
Owned the editorial planning, development, and publishing of B2C and B2B digital marketing content such as website copy, blog posts, and email newsletters to align with broader business and marketing objectives
Developed brand positioning for clients across the home services segment, strengthening clients relationships and helping them differentiate their services from competitors
University of Phoenix • Web Content & Creative teams • Tempe, AZ • Oct. 2016 – Dec. 2017
Drove enrollment for a broad range of degree programs by writing integrated marketing campaign content (email, website, social media, etc.) for target audiences at various stages of lifecycle marketing
Partnered with multidisciplinary teams to apply SEO best practices to website pages, customer success stories, and degree descriptions
Spark Analytics • Marketing team • Scottsdale, AZ • Jan. 2016 – June 2016
Ghostwrote for senior leadership thought leadership articles and blog posts on retail and food service analytics
Optimized landing pages for SEO and SEM, and improved social media and paid advertising efforts
Partnered with design and product teams to turn technical design concepts into customer-facing content
Keap (formerly Infusionsoft) • Creative team • Chandler, AZ • Feb. 2015 – Nov. 2015
Interviewed B2B SaaS clients to create compelling narratives for customer success stories
Created website and landing page copy, email marketing content highlighting new product features, and sales collateral for demand generation
Certified UX Writer • UX Content Collective
Certified Chatbot Writer • UX Content Collective
AI in Content Design: Ethics Scale & Impact • UX Content Collective