Integrated campaigns

In these digital campaigns for University of Phoenix, I wrote copy that introduced inspiring students to encourage future students to earn their degree.

A degree doesn't just change you

This campaign was fueled by the idea that a degree doesn't just impact one person—it changes the lives of those around the graduate.

New Year, New You

This campaign, pushed in mid-December, encouraged students and potential students to take charge of their future and embrace new opportunities in 2017 by registering to pursue their degree.

Creative campaigns

College thesis

For my college Honors thesis, I created an advertising campaign designed to engage children in reading at a young age—because I can't think of anything I love more than reading a good book. Maybe passing judgement on the movie adaptation.

Other campaign projects

A variety of pieces completed throughout my college career. Critique lightly.