It was here, at Spark Analytics, that I really got a taste of multiple marketing touch points. My main focus was creating content for the blog, but I also worked with Google Analytics and optimized content for SEM, helped managed social media efforts, and felt the pain and reward of working with paid advertising (yay, Google AdWords).
I wrote (ghostwrote, more often than not) several blog posts on topics trending in the retail and food service industries.
Prescriptive Analytics: The Solution to Rising Food Labor Costs
Grocery and C-Stores Adapt in the Face of Evolving Consumer Values
How Fragmented Data Can Boost Food Service Profits
Upselling and Cross Selling in a Digitized Food Industry
Engaged Employees: The Solution to Rising Retail Labor Costs
Voodoo Analytics: Understanding the Signs of Primitive Solutions
Proudest accomplishment: Increased blog traffic by 220% from April 2016 to May 2016.
Landing Page Optimization
I altered the following landing pages—based on SEO best practices—to improve clarity and increase conversion.