University of Phoenix provides access to higher education opportunities to working adults.

University of Phoenix provides access to higher education opportunities to working adults.

I worked on the Web Content and Creative teams, where I created and edited copy for a variety of marketing materialseverything from email campaigns to Facebook Community Guidelines to SEO-focused landing pages.

Here's a little of what I worked on:

Start Date Campaigns

In these digital campaigns, we introduced inspiring heroes to encourage potential and current students to earn their degree and make their dreams a reality.

A degree doesn't just change you

This campaign was fueled by the idea that a degree doesn't just impact one person—it changes the lives of those around the graduate in more ways than realized.

Emails

Request for Information Page

Reinvent Yourself (feat. Rosa)

Daniel Moreno

Carlos Ramirez

Carlos Emails

Carlos Bio

New Year, New You

This campaign, pushed in mid-December, encouraged students and potential students to take charge of their future and embrace new opportunities in 2017 by registering to pursue their degree.

Emails

Landing Page