I worked on the Web Content and Creative teams, where I created and edited copy for a variety of marketing materials—everything from email campaigns to Facebook Community Guidelines to SEO-focused landing pages.
Here's a little of what I worked on:
Start Date Campaigns
In these digital campaigns, we introduced inspiring heroes to encourage potential and current students to earn their degree and make their dreams a reality.
A degree doesn't just change you
This campaign was fueled by the idea that a degree doesn't just impact one person—it changes the lives of those around the graduate in more ways than realized.
Request for Information Page
Reinvent Yourself (feat. Rosa)
New Year, New You
This campaign, pushed in mid-December, encouraged students and potential students to take charge of their future and embrace new opportunities in 2017 by registering to pursue their degree.