Spark Analytics provides prescriptive analytic solutions for modern retail and food service providers.

Spark Analytics provides prescriptive analytic solutions for modern retail and food service providers.

It was here, at Spark Analytics, that I really got a taste of multiple marketing touch points. My main focus was creating content for the blog, but I also worked with Google Analytics and optimized content for SEM, helped managed social media efforts, and felt the pain and reward of working with paid advertising (yay, Google AdWords).

Blog

I wrote (ghostwrote, more often than not) several blog posts on topics trending in the retail and food service industries.

Prescriptive Analytics: The Solution to Rising Food Labor Costs
Grocery and C-Stores Adapt in the Face of Evolving Consumer Values
How Fragmented Data Can Boost Food Service Profits
Upselling and Cross Selling in a Digitized Food Industry
Engaged Employees: The Solution to Rising Retail Labor Costs
Voodoo Analytics: Understanding the Signs of Primitive Solutions

Proudest accomplishment: Increased blog traffic by 220% from April 2016 to May 2016.


Landing Page Optimization

I altered the following landing pages—based on SEO best practices—to improve clarity and increase conversion. 


Web Copy

I also wrote this tidbit of homepage copy.